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Download - New Air Force Band App

  • Published
  • By Chief Master Sgt. Bob Kamholz
Washington, D.C. --  The United States Air Force Band is proud to announce the release of a brand new app available today for download on iOS and Android devices. Designed to provide a better interface for viewing content on mobile devices, the app will help users find recordings, news about upcoming concerts and special events, audition announcements, and other information from the Air Force Band's main website, usafband.af.mil.

As part of the Band's 75th anniversary, the unit's webmaster, Master Sgt. Brian Davis, helped design the app in order to streamline the viewing process and give smart phone and tablet users a better platform for connecting to the Air Force Band.

"The website was not designed with mobile devices in mind," said Davis. "Mobile device users are forced to manually expand pages on the website in order to view them on smaller screens. The app provides quick, easy access to the most popular pages from the Air Force Band website and makes it easier to read."

The Air Force Band's main website is quite popular and Davis sites a recent report which states the website earned 684,000 visits during the past year which accounted for almost 3 million page views of Air Force content.

"The average length of each visit is around a minute and a half," Davis explained.

Mobile devices are rapidly becoming the most popular platform for accessing information on the Band's website. For example, during a recent marketing campaign for the Airmen of Note, fewer than 3% of the digital ads were seen by people using desktop computers.

Some key features of the app include event and calendar information for both national tours and popular local concert series. The app also contains an easy to use media player which makes streaming audio content much easier than before.

The ensembles section gives users easy access to ensemble and performer biographies, photos, videos and social media sites associated with the performing groups.

The news section allows users quick access to the latest news regarding tour announcements, ticket information and upcoming concerts. 

Audition announcements and requirements are located under the careers section of the app along with contact information for the auditions team.

"We are really excited about the app," explains Senior Master Sgt. Regina Pullin, superintendent of marketing and outreach for the band. "We can use the app to send push notifications with concert reminders, announcements and weather cancellation information to our followers. We look forward to continuing to develop the app and use it to tell the Air Force story."

The U.S. Air Force has a proud history of innovation and the Band is no different. It continues to develop tools, such as this new app, to honor veterans, inspire American citizens and impact people all across the globe.